Generative AI Statistics 2024

Salesforce conducted a survey looking at the US, Australia, India and the UK. Australia was the country with the second highest uptake, sitting at 49% of those surveyed saying they are using generative AI.

Although a fairly recent prediction in 2024, with Google looking more closely at eliminating AI generated content from receiving positive SEO rankings, it's possible this statistic may in fact look lower by the end of this year.

Several lawsuits are already being brought forward by artists claiming AI providers have stolen their work. Within this same study, half of artists said they fear generative AI will have a negative impact on their income.

For anyone who has had time to play with ChatGPT, this will likely not come as a shock. It can be glaring to see how AI content stacks up against human generated content. However, as we know, AI is a constant learning and evolving platform, with accelerated improvements happening every day.

McKinsey's study on the economic potential of generative AI looked across 11 industries to see the potential economic impacts in the near future. For example. in banking, generative AI can improve efficiencies as it relates to lower-risk tasks, whereas in retail, generative AI can improve marketing and customer relations.

By 2030, the market is expected to reach nearly $2 trillion.

ChatGPT is a beast, which comes with a potentially high price tag. The cost is associated with the platforms and servers required for training and running large language models. Although the cost is high, experts say margins still remain low when you consider the usage of AI today.

It's no secret uptake of ChatGPT was fast, with everyone wanting to get a glimpse at the magic. At OpenAI's first-ever developer conference, ChatGPT's founder confirmed it continues to be one of the fastest-growing services ever created.

According to Goldman Sachs Research, the breakthroughs we're witnessing in Generative AI could result in a major boost to the economy. A 7% increase, also calculated as a $7 trillion increase in GDP could happen in the next 10-year period.

With people aged 35-44 falling closely behind in second place. These results align closely with the dominating age group in today's workforce.

Basically what we're seeing here is beyond the benefits of automation when it comes to managing a business or doing our day-to-day jobs, people are also expecting several new businesses to emerge with the advancement in generative AI.

Marketers are praising the automation aspects of generative AI, saying it reduces time spent on granular tasks, allowing them to focus on being more strategic. Although more than half of marketers have said they already use AI in their day-to-day, another 22% have said they will adopt it in the next year.

This being said, many of these jobs still require a human element, making it more important for people to view AI as a compliment to several of these roles, not a total replacement.

Departments such as marketing, sales, customer support and accounting are some among many leveraging AI to automate their business processes and improve efficiency.

Currently, only 15% of strategic planning and execution strategies are automated, however, Gartner's survey of strategists say they expect almost 50% of tasks could become automated.

Advancements in the field of generative AI notably have brought a lot of attention from key players, such as Google, Microsoft, Amazon and more.

Criminal justice and police professionals are seeing a positive uptake of AI in their field. This statistic shows the power of machine learning when it comes to helping analysts understanding criminal patterns and predicting future potential crimes.

According to the IBM X-Force Threat Intelligence Index, Asia-Pacific ranked highest for cyber incidents at 31%, with Europe following behind at 28% and North America at 25%.

With the rise of AI comes a new stream of phishing emails, payment redirection schemes, deepfakes and more. Finance professionals are among the top targeted in organisations today, making it no surprise they are feeling the pressure to ensure proper control mechanisms are in place for security and protection.

Within the same report, 39% expressed worried about privacy concerns and 37% fear the rise of unpredictable phishing attacks.

Unlike ChatGPT, WormGPT gives cybercriminals the tools they need to carry out illegal activities in a faster, more efficient and more scalable way.

A powerful reminder to business owners, if you're still thinking about how to implement AI in your business, you're already running well behind. When prioritising AI and other new technology, it's crucial to consider systems that can help protect your data and your people from cyber crime and malicious actors.

Distributed Denial of Service (DDoS) attacks have averaged 44,000 attacks per day. These attacks take over a server and prevent users from accessing services and sites while trying to gain access to sensitive information. The National Cyber Security Centre predicts these attacks will only increase in frequency over the next few years.

Another example of how the rise of AI, specifically as it relates to the use of Deepfakes, are causing concern for business owners. Scammers recently created a fake business meeting impersonating the CFO of a company, engaging another senior office in the business to send $25M unknowingly to the scammers account.

An ID verification company based in London found a steep increase in deepfake attempts as AI software becomes increasingly more accessible for good and bad.

The agenda of many corporate executives is shifting to prioritising AI, not only from the perspective of finding ways to introduce it and leverage it for efficiencies and competitive advantages, but also as it add a growing layer of concern around policies and ethics.

Ethical implications are at the forefront when it comes to emerging technologies in 2024, especially as related to AI. Kwasi Mitchell, Chief Purpose and DEI Officer at Deloitte mentions "the adoption of Generative AI is outpacing the development of ethical principles around the use of the technology, intensifying the potential risks to society and corporate trust if these standards continue to lag."

Consumers are becoming increasingly aware of the dark side of AI, creating an uncertainty and a lack of trust as companies begin to increasingly lean into the technology.